Mobile Users bigger than desktop by 2015
- Morgan Stanley’s analysts believe that based on the current rate of change and adoption, the mobile web will be bigger than desktop internet by 2015.
- Many mobile web users a mobile-only: they do not or rarely use a desktop, laptop or tablet to access the web. In the US 25% of mobile users are mobile only.
- Mobile user searches have quadrupled in the last year, for many items one in seven searches are now mobile
- 1 in 3 mobile users searches are for local intent
- 9 out of 10 mobile users have taken action as a result of a mobile phone search
- nearly all local mobile user seekers take action within a day 88%
- 71% of mobile users do a mobile search because they saw an ad
Mobile User Adoption at Warp Speed
According to the ThinkWithGoogleInsights:
The mobile movement is a global phenomenon with smartphone adoption increasing worldwide. Smartphones are becoming indispensable to our daily lives and transforming core consumer behavior. The adoption of smartphones has given rise to a massive shift in consumer behavior.
The Mobile Movement Study, Google/Ipsos OTX MediaCT, 2011 interviewed 5,013 US online adults (18-64 years of age) Q4 2010 and here’s what they found:
Mobile Users smartphone application for:
- Search 77%
- Social Networking 65%
- Websites 46%
What are Mobile Users Searching for?
- 51% searching for dining
- 31% are searching for travel
- 49% for entertainment
- 17% for automotive
What actions did mobile users take after accessing local content?
- Called business 61%
- Visited business 59%
- Looked up business on map/got direction 58%
- Made in-store purchase 36%
- Made online purchase 36%
- Recommended to someone else 22%
- Read or wrote a review about the business 20%
- Marked or added business to favorites 19%
Are you where your customers are?
Get your business in mobile search, here’s something to think about:
Google does prioritize sites that it perceives as mobile-friendly. That doesn’t necessarily mean sites that they have a mobile version, just those that would be better to use on a mobile device. So a mobile site would increase the significance of a fast page load and simple navigation. . . .Steve D, SEO Guru of the year 2011, sitepoint.com
Don’t get left behind
Is your product or service in your customer’s hands? In other words, can your customer simply tap your mobile site to connect with information and easily phone you with a “tap to call”? . . . or do you only think you have a mobile site because your website kinda works if you turn a smart phone on its side and scroll to make the text readable?
Make it easy to be reached
incorporate location-based products and services – don’t make your customer work to connect with you
Develop a cross-channel strategy
mobile shoppers use their phones in-store, online and via mobile website and apps to research and make purchase decisions – does your business have a presence in all of those channels?
Implement integrated mobile ads
People use their smart phones while consuming other media and are influenced by what they see or hear from friends, social networking, online ads, traditional media, mobile ads
Want a mobile site in 5 days? We can help – call us 1.877.753.5374.